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Customer Retention: Macros, Reviews, Email and Loyalty

Answer common questions fast, collect reviews, set up core email flows and bring past buyers back.

Lessons

1. Introduction1:13
2. 4.2 A Macro Library for the Top 20 Questions10:19
3. 4.3 Reviews and Testimonials System10:12
4. 4.4 Email Flows: Welcome, Abandoned Checkout, Post-Purchase10:39
5. 4.5 Loyalty and Win-Back10:10

Example store: Northside Candle Co. (fictional, sample numbers).