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Ecommerce Unit Economics: Margin, Fees and Promos

Calculate contribution margin, uncover hidden fees, set break-even ROAS and run discounts that still make money.

Lessons

1. Introduction1:15
2. 2.1 Contribution Margin: What Each Order Really Earns10:33
3. 2.2 Fees You Forget: Payments, Etsy, Apps, Shipping10:28
4. 2.3 Break-Even ROAS and Max CPA10:27
5. 2.4 Discounts and Promos That Don't Lose Money10:31

Example store: Northside Candle Co. (fictional, sample numbers).